For Kellogg’s Belgium, I designed a sub-brand concept for their new product Fango Flakes, featuring the Carabao Mango flavor. The project aimed to create a playful, engaging identity that communicates both the fun of the product and its positive fair trade impact in the Philippines.
The concept included the introduction of a mascot, Lugo the Carabao, to add personality and storytelling to the brand. Visual elements such as typography, colors, and illustrations were carefully crafted to appeal to the target audience while remaining versatile across packaging, social media, and marketing materials.
This project showcases how branding can combine product identity, storytelling, and social responsibility in a cohesive and visually appealing way. The result is a lively sub-brand that invites consumers to enjoy the flavor while supporting a meaningful cause.