Horizontal Liam Cant Design logo with icon and text, used as home button in header

Mirazu F1 team

Reimagining a fictional automotive brand as a Formula 1 team

Formula 1 car featuring the Mirazu F1 Team livery concept, shown as the main visual for the project
Logo of the Mirazu F1 Team displayed as part of the team identity and branding concept
Overview of Mirazu F1 Team merchandise, including branded items such as apparel and a tote bag, presented as part of the team identity concept
White tote bag featuring the Mirazu F1 Team logo in black as a merchandise design example
Vector-based sticker sheet for the Mirazu F1 Team featuring Formula 1-related elements and team branding
Keychain design for the Mirazu F1 Team featuring team branding, displayed as part of the merchandise collection
Limited edition red cardboard puzzle box for the Mirazu F1 Team with the puzzle artwork displayed on the packaging and labeled “PUZZLE BOX”
Partially assembled Mirazu F1 Team puzzle depicting a Formula 1 car, with loose pieces around and labeled “PUZZLE”

Behind the brand

This project explores a fictional automotive brand in Formula 1. Mirazu is redesigned as a Japanese F1 team. The focus is on precision, performance, and a consistent visual style across all elements.

The concept goes beyond the race car alone. The livery design and a selected range of merchandise are part of one clear brand world. Every design choice supports Mirazu’s identity, both on and off the track.

By seeing Formula 1 as a full branding system, this project shows how identity, motion, and merchandise can work together. The result is a strong and unified visual style that feels realistic, performance-focused, and ready for the grid.