This project introduces the menu identity for Quattro Stagioni, a fictional pizzeria located at Antwerp Airport. The concept is built around the idea of four seasons, translated into a clear and flexible visual language that works in a fast-paced, international environment.
Seasonal pizza graphics form the core of the identity, supported by adaptive color coding to distinguish each season. The system was designed to remain consistent while allowing variation, making it easy to navigate for travelers from different backgrounds.
With three currencies integrated into the menu design, clarity and structure were key. The final result is a cohesive, functional, and visually engaging menu identity that balances storytelling with usability, proving how strong graphic systems can enhance everyday experiences.